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Shilika

Fractional PR for Web3 & AI founders. 50+ protocols placed in Forbes, CoinDesk, Cointelegraph, Decrypt & The Block. Head of PR at Myosin DAO. Ex-CoinMarketCap APAC PR.

Location APAC + Global Joined Joined on  Personal website https://shilikajain.com

Work

Head of PR at Myosin DAO

Crypto Marketing Differences in Asia vs the US: Five Dials
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Crypto Marketing Differences in Asia vs the US: Five Dials

#marketing #startup #web3 #pr
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7 min read
Inflated User Numbers in Crypto Press: What Reporters Check
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Inflated User Numbers in Crypto Press: What Reporters Check

#marketing #startup #web3 #pr
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9 min read
Is One Big Media Feature Worth It? Why Cadence Beats One Hit
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Is One Big Media Feature Worth It? Why Cadence Beats One Hit

#marketing #startup #web3 #pr
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7 min read
Crypto Wallet Onboarding UX Copy: Fixing the Four Friction Points
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Crypto Wallet Onboarding UX Copy: Fixing the Four Friction Points

#marketing #startup #web3 #pr
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7 min read
Alternatives to Attending Crypto Conferences That Still Work
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Alternatives to Attending Crypto Conferences That Still Work

#marketing #startup #web3 #pr
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7 min read
Pitching Freelance Journalists vs Staff Writers in Crypto
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Pitching Freelance Journalists vs Staff Writers in Crypto

#marketing #startup #web3 #pr
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8 min read
How to Announce a Partnership So Reporters Actually Cover It
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How to Announce a Partnership So Reporters Actually Cover It

#marketing #startup #web3 #pr
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7 min read
Early-Stage Crypto PR Budget Mistakes (and the Better Order)
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Early-Stage Crypto PR Budget Mistakes (and the Better Order)

#marketing #startup #web3 #pr
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7 min read
Will AI Replace PR and Comms? What the Salaries Say
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Will AI Replace PR and Comms? What the Salaries Say

#marketing #startup #web3 #ai
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5 min read
What Posting on X Did for My Career and What Founders Can Copy
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What Posting on X Did for My Career and What Founders Can Copy

#marketing #startup #web3 #career
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6 min read
Why Your US Web3 Playbook Fails in India and Korea
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Why Your US Web3 Playbook Fails in India and Korea

#marketing #startup #web3 #pr
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6 min read
Airdrops vs Real Users and Why Forced Onchain Activity Fails
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Airdrops vs Real Users and Why Forced Onchain Activity Fails

#marketing #startup #web3 #pr
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6 min read
What Earned PR Is Not: Five Myths Web3 Founders Believe
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What Earned PR Is Not: Five Myths Web3 Founders Believe

#marketing #startup #web3 #pr
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6 min read
Most Crypto Companies Have an Explanation Problem
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Most Crypto Companies Have an Explanation Problem

#marketing #startup #web3 #pr
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6 min read
The Conference Math Nobody Wants to Do
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The Conference Math Nobody Wants to Do

#marketing #startup #web3 #pr
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3 min read
Journalists Are Not on Your Payroll: Crypto Media Relations
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Journalists Are Not on Your Payroll: Crypto Media Relations

#marketing #startup #web3 #pr
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7 min read
Stop Announcing, Start Narrating: What Crypto PR Gets Wrong
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Stop Announcing, Start Narrating: What Crypto PR Gets Wrong

#marketing #startup #web3 #career
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3 min read
The Wire Service Trap: A Press Release Is Not PR
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The Wire Service Trap: A Press Release Is Not PR

#marketing #startup #web3 #career
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6 min read
How to Pitch a Web3 Security or AI Safety Story to Mainstream Business Press in
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How to Pitch a Web3 Security or AI Safety Story to Mainstream Business Press in

#blockchainprfirm #tier1cryptomedia #aipr #securitypr
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9 min read
Founder-Led LinkedIn for Web3 and AI Builders: The 2026 Algorithm-Proof
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Founder-Led LinkedIn for Web3 and AI Builders: The 2026 Algorithm-Proof

#founderpr #personalbranding #linkedinstrategy #web3thoughtleadership
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8 min read
Cybersecurity Startup PR: How Web3 Security Firms Get Into Wired, MIT Tech
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Cybersecurity Startup PR: How Web3 Security Firms Get Into Wired, MIT Tech

#cybersecuritypr #web3security #securitypr #blockchainpr
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9 min read
Web3 Protocol Post-Hack Trust Recovery: The 90-Day Communications Playbook
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Web3 Protocol Post-Hack Trust Recovery: The 90-Day Communications Playbook

#web3crisiscomms #posthackpr #defipr #communitytrust
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9 min read
How to Turn a Web3 Conference Appearance Into 30 Days of Earned Media: The
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How to Turn a Web3 Conference Appearance Into 30 Days of Earned Media: The

#conferenceprstrategy #web3pr #posteventmedia #earnedmedia
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9 min read
Web3 Founder Substack Strategy: How to Build a Newsletter That Journalists
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Web3 Founder Substack Strategy: How to Build a Newsletter That Journalists

#web3foundernewsletter #substackstrategy #founderthoughtleadership #cryptopr
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8 min read
How to Pitch Naavik, Blockworks Research, and The Block's Research Desk: A Web3
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How to Pitch Naavik, Blockworks Research, and The Block's Research Desk: A Web3

#web3analystrelations #blockworksresearch #newsletterpr #cryptopr
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9 min read
Web3 Gaming PR: How to Pitch Decrypt, Polygon Blog, and Gaming-Native Outlets
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Web3 Gaming PR: How to Pitch Decrypt, Polygon Blog, and Gaming-Native Outlets

#gamefi #decrypt #web3gaming #pitchstrategy
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9 min read
Web3 Founder Thought Leadership Without a Ghost-Writer: A DIY Framework for
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Web3 Founder Thought Leadership Without a Ghost-Writer: A DIY Framework for

#founderthoughtleadership #web3contentstrategy #cryptobylines #personalbrand
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8 min read
DAOs and Decentralized Governance: The PR Playbook for When There Is No Single
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DAOs and Decentralized Governance: The PR Playbook for When There Is No Single

#web3pr #defipr #web3communications #blockchainpr
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9 min read
Crypto Founder LinkedIn PR: The 90-Day Operating System for Institutional
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Crypto Founder LinkedIn PR: The 90-Day Operating System for Institutional

#linkedinthoughtleadership #cryptofounderpr #web3pr #founderpersonalbrand
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8 min read
How to Get a Speaking Slot at TOKEN2049, ETHDenver, and Consensus: The PR
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How to Get a Speaking Slot at TOKEN2049, ETHDenver, and Consensus: The PR

#web3conferencepr #speakingstrategy #token2049 #ethdenver
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9 min read
Web3 Gaming PR Playbook: How to Earn Coverage in Decrypt, Naavik, and
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Web3 Gaming PR Playbook: How to Earn Coverage in Decrypt, Naavik, and

#web3gamingpr #gamefipr #cryptopr #blockchaingaming
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10 min read
Exchange Listing PR: The 6-Month Media Runway That Gets Crypto Projects Listed
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Exchange Listing PR: The 6-Month Media Runway That Gets Crypto Projects Listed

#exchangelistingpr #cryptopr #tokenlaunch #web3pr
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7 min read
How to Build a Web3 Investor Relations Program Without an In-House IR Team
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How to Build a Web3 Investor Relations Program Without an In-House IR Team

#cryptoinvestorrelations #tokentransparency #web3ir #fractionalpr
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10 min read
Newsjacking for Web3 Founders: Turn Regulatory Headlines Into Tier-1 Media
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Newsjacking for Web3 Founders: Turn Regulatory Headlines Into Tier-1 Media

#newsjacking #reactivepr #regulatorypr #expertsource
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9 min read
KOL vs. Earned PR in Crypto: How to Allocate Your Communications Budget in 2026
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KOL vs. Earned PR in Crypto: How to Allocate Your Communications Budget in 2026

#kolmarketing #earnedmedia #cryptoprbudget #influencervspr
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9 min read
Token2049 Singapore PR Playbook: How to Win Earned Media Before, During, and
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Token2049 Singapore PR Playbook: How to Win Earned Media Before, During, and

#token2049 #conferencepr #singapore #cryptoconference
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8 min read
How to Use Original Research and On-Chain Data to Land Tier-1 Crypto Coverage
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How to Use Original Research and On-Chain Data to Land Tier-1 Crypto Coverage

#originalresearch #onchaindata #datadrivenpr #cryptojournalism
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9 min read
The Web3 Conference PR Playbook: TOKEN2049, Consensus, and ETHDenver Into
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The Web3 Conference PR Playbook: TOKEN2049, Consensus, and ETHDenver Into

#web3conferencepr #token2049 #consensus #ethdenver
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8 min read
Crypto Token Unlock PR: How to Communicate Vesting Cliffs and Supply Events
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Crypto Token Unlock PR: How to Communicate Vesting Cliffs and Supply Events

#tokenunlock #vestingcliff #cryptoinvestorrelations #tokentransparency
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8 min read
Crypto Exchange Listing PR: The 4-Phase Sequence That Builds Market Confidence
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Crypto Exchange Listing PR: The 4-Phase Sequence That Builds Market Confidence

#exchangelisting #tokenlistingpr #cryptopr #tge
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8 min read
Fractional PR for Web3 Startups: Cost, Scope, and When to Hire vs. Agency
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Fractional PR for Web3 Startups: Cost, Scope, and When to Hire vs. Agency

#fractionalpr #prpricing #cryptoprretainer #web3communications
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8 min read
How to Build an LLM Citation Footprint as a Web3 or AI Founder
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How to Build an LLM Citation Footprint as a Web3 or AI Founder

#llmcitation #aisearchvisibility #web3pr #chatgpt
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8 min read
Vulnerability Disclosure PR for Web3 and Crypto Security Projects: The CVE
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Vulnerability Disclosure PR for Web3 and Crypto Security Projects: The CVE

#vulnerabilitydisclosurepr #cvecommunications #cryptosecuritypr #web3security
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9 min read
How to Turn a Web3 Funding Announcement Into a 30-Day Earned Media Campaign
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How to Turn a Web3 Funding Announcement Into a 30-Day Earned Media Campaign

#web3fundingannouncement #prcampaign #cryptofundingpr #earnedmedia
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8 min read
Web3 GameFi PR Playbook: How to Pitch Decrypt, IGN, and Polygon in the Same
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Web3 GameFi PR Playbook: How to Pitch Decrypt, IGN, and Polygon in the Same

#gamefipr #web3gamingpr #decrypt #ign
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9 min read
Cybersecurity Startup PR: How to Get Into Dark Reading, The Record, and
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Cybersecurity Startup PR: How to Get Into Dark Reading, The Record, and

#cybersecuritypr #securitystartuppr #cisothoughtleadership #darkreading
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9 min read
Web3 Founder Ghostwriting: How to Place Bylined Op-Eds in CoinDesk, Decrypt,
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Web3 Founder Ghostwriting: How to Place Bylined Op-Eds in CoinDesk, Decrypt,

#cryptofounderghostwriting #bylinedoped #thoughtleadership #web3pr
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10 min read
How to Build a Crypto Journalist CRM: Beats, Sentiment, and Embargo Reliability
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How to Build a Crypto Journalist CRM: Beats, Sentiment, and Embargo Reliability

#mediarelations #journalistcrm #cryptopr #ops
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8 min read
Web3 PR Embargo Strategy: The Operational Long-Tails Founders Never See Coming
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Web3 PR Embargo Strategy: The Operational Long-Tails Founders Never See Coming

#embargo #web3pr #cryptopr #journalistrelations
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8 min read
When Should You Lift the Embargo on a DeFi Protocol Announcement?
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When Should You Lift the Embargo on a DeFi Protocol Announcement?

#embargo #defipr #cryptopr #web3pr
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7 min read
How to Coordinate Embargoed Press Releases for Blockchain Funding Rounds
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How to Coordinate Embargoed Press Releases for Blockchain Funding Rounds

#embargo #blockchainpr #fundingannouncement #cryptopr
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9 min read
Embargo Timing in Web3 PR: The Founder's Playbook for 2026
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Embargo Timing in Web3 PR: The Founder's Playbook for 2026

#embargo #web3pr #cryptopr #tokenlaunch
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9 min read
Which Journalists Accept Crypto News Under Embargo (And How to Approach Them)
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Which Journalists Accept Crypto News Under Embargo (And How to Approach Them)

#embargo #cryptopr #journalistrelations #web3pr
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9 min read
How to Build a Pre-Launch Media Footprint That Raises Your Series A
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How to Build a Pre-Launch Media Footprint That Raises Your Series A

#investorpr #seriesa #fundraising #mediafootprint
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9 min read
GameFi and NFT PR in 2026: How to Earn Media Coverage When Journalists Are
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GameFi and NFT PR in 2026: How to Earn Media Coverage When Journalists Are

#gamefipr #nftpr #web3gaming #earnedmedia
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8 min read
How to Use Original Research as a PR Asset: The Web3 and AI Founder's Guide to
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How to Use Original Research as a PR Asset: The Web3 and AI Founder's Guide to

#originalresearch #datapr #mediapitch #thoughtleadership
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9 min read
Token Unlock PR: How to Communicate Vesting Cliffs Before the Community Panics
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Token Unlock PR: How to Communicate Vesting Cliffs Before the Community Panics

#tokenunlock #vesting #tgepr #tokencommunications
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7 min read
Web3 Founder Ghostwriting: Build Thought Leadership on LinkedIn and X Without
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Web3 Founder Ghostwriting: Build Thought Leadership on LinkedIn and X Without

#ghostwriting #thoughtleadership #linkedin #web3founder
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8 min read
AI Agentic Infrastructure PR: How to Speak to Developers, Investors, and
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AI Agentic Infrastructure PR: How to Speak to Developers, Investors, and

#aiinfrastructurepr #agenticaipr #web3pr #aistartuppr
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9 min read
How to Measure Web3 PR ROI: The Metrics Framework Founders and Boards Actually
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How to Measure Web3 PR ROI: The Metrics Framework Founders and Boards Actually

#prmeasurement #web3prroi #cryptoprmetrics #geo
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9 min read
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